It has been more than 7 years for us running this company. When it started in year 2000 in Switzerland, it was known as Dharohar InfoTech AG, 2 People Company running out of garage doing IT services.

We inherited more than 3000 customers doing mission critical alarming and notification business from our acquisition of MINICK AG's mobile application division in Switzerland way back in 2001 and that set the journey to migrate from services business to Product Company and from Product Company to Media Company. We served Police to fire brigade, banks, operators, retail, and education to almost any segment, which required communication and interactivity with larger audiences.

We connected consumers directly with businesses for customer service, lead generation & management. We then worked on building strategies for brand building, consumer marketing, Interactive communication, retention and grievances handling and each time, we innovated new processes and built them into our products. So, our product carries global learning, cultural disparity and our business model carries new paradigm converging old models of IT and Media and we are arguably the first company which in in-sourcing Media for companies.

In brief, we gained exceptional expertise to help companies with customer facing challenges and our consulting, products and solutions have helped them with almost instant ROI. We were talked in the media, we were nominated for awards and we were called digital media experts. All of it was scattered simply because we each day competed with ourselves and kept innovating. It is only in last 18 months, we began to launch our media initiatives.

Today, Mobile Mantra has built 3 media properties and in all these 3 categories, no one is around us in our space with scale, business model, value delivery and technology. We are all set to launch 3-5 more media properties in year 2008. With a team of just 15 people, we have the ability to launch a new portal every week and go live for any of our customer's digital initiative around connecting with large community within 2 weeks. You would wonder what are we trying to chase and how? Let me reveal our nice little secret.

Google was first successful technology company connecting consumers with brands and that made them first largest digital media company connecting brands with consumers and moving out of it. Yet they could only touch life of not more than 25% of the world population which has access to PC. New generation consumers, who are active on web, want to arrive on decision making after being connected to the brand and that has left huge space open for companies to digitize their entire marketing, sales and customer care processes to be interactive with consumers. Combine web with mobile and this can reach much higher numbers to create community on web and mobile. We are attempting to do so and that is reflected in 3 media properties we have created. Now you know what took us so much time. As you can guess, it was very exciting as much as it was painful to work though innovation tirelessly for all these years. These properties are www.campusyogi.com, www.saferindia.com, www.whitelibra.com

In my next emails, I would be sharing with you all the discoveries, insights, strategies and wisdom we acquired on the way and of course the mistakes we made. I am sure, if nothing else, we will make very interesting story to read. So do not unsubscribe it.